Business/Professional Development

Digital Marketing

Today’s marketers, which may also be the business owner, need alternative strategies and tactics in order to connect with prospects and consumers.

Understanding the interconnected value of these tools and techniques will set you apart from other small businesses and guide your development as a digital marketer.

Course Offerings

AI for Professionals

This course will cover key AI concepts, terminology, and applications relevant to various industries. Students will gain a comprehensive understanding of AI's impact on their careers and learn how to leverage AI tools and technologies effectively. Participants will learn the foundational concepts of artificial intelligence, including machine learning, neural networks, and natural language processing, enabling them to comprehend AI technologies and their applications in various domains; The ethical considerations surrounding AI development and deployment, including issues such as bias, privacy concerns, and algorithmic fairness, enabling them to navigate ethical challenges in AI-driven projects; About real-world applications of AI across industries such as healthcare, finance, marketing, and logistics, and gain insights into how AI can be leveraged to solve complex problems and drive innovation in their respective fields; To communicate effectively about AI concepts and projects with stakeholders from diverse backgrounds, including technical and non-technical audiences, facilitating collaboration and alignment within organizations pursuing AI initiatives; How to use ChatGPT, understand its capabilities, and explore specialized tasks in an ethical and responsible manner.

DCB 2448 CRN 90029 T 9/3-10/1 5-8pm $999 KSU

AI for Entrepreneurs and Startups

In this course students will explore AI applications such as predictive analytics, customer insights, and process automation, learning how to leverage AI to enhance product development, marketing strategies, and operational efficiency in their businesses. Participants will use AI to spark creativity and innovation during product development; Leverage AI to analyze large datasets from market research reports, customer surveys, social media, and other sources to identify market trends, consumer preferences, and unmet needs; Make data-driven decisions about product features, pricing strategies, and target markets; Use AI algorithms to segment customers into distinct groups based on their demographic characteristics, purchase behavior, and preferences; Develop AI algorithms (predictive analytics) to forecast demand, sales trends, and market fluctuations based on historical data, enabling entrepreneurs to anticipate market changes, optimize inventory management, and make informed decisions about production schedules and resource allocation; Use AI-powered automation tools to streamline routine tasks such as data entry, document processing, and administrative workflows; Create AI-driven chatbots and virtual assistants that can handle customer inquiries, provide personalized support, and automate routine customer service tasks such as order tracking, appointment scheduling, and FAQ responses.

DCB 2450 CRN 90031 T 11/12-12/10 5-8pm $999 KSU

AI in Marketing and Sales

In this course students will explore how AI is transforming marketing and sales strategies, from personalized customer interactions to predictive analytics. Participants will learn how to utilize AI-driven tools for market research, customer segmentation, lead generation, and sales forecasting, enhancing their marketing and sales skills in the digital age, by attending this foundational workshop covering key AI concepts, terminology, and applications relevant to various industries. Participants will gain a comprehensive understanding of AI's impact on their careers and learn how to leverage AI tools and technologies effectively.

DCB 2449 CRN 90030 T 10/8-11/5 5-8pm $999 KSU

Conversion Rate Optimization