Digital Marketing
Today’s marketers, which may also be the business owner, need alternative strategies and tactics in order to connect with prospects and consumers.
Understanding the interconnected value of these tools and techniques will set you apart from other small businesses and guide your development as a digital marketer.
Course Offerings
Paid Search (PPC)
In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. 4 hours.
Register Online Self-paced $115
Conversion Rate Optimization
In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. 3 hours.
Register Online Self-paced $95
Search Engine Optimization
This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. 3 hours.
Register Online Self-paced $95
Social Media Marketing
This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. 3.5 hours.
Register Online Self-paced $99
Web Analytics
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. 3.5 hours.
Register Online Self-paced $99
Social Media for Nonprofits
This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors. 5 hours.
Register Online Self-paced $79
→ CERTIFICATES
Certificate in Computer Skills for the Office
Bring your office skills to a whole new level by diving into a suite of engaging, informative courses. Excel with Excel, and move from the basics to an advanced level. Employ all of your newly-learned tips and tricks to unlock new dimensions from your data. Plus, expand your presentation prowess, with courses that deliver on the functional basics of the PowerPoint application while boosting your visual design skillset. Watch well-crafted video tutorials while reinforcing your learning with built-in knowledge checks, interactive exercises, and interactive games. Upon successful completion of all courses in this certificate program, you can download and print a Certificate of Completion And with this special pricing, you will get the Excel Basics course free and a cumulative discount of 38%, versus buying each course separately.
Registration link. Online $299
